"The Wright Brothers created the single greatest cultural force since the invention of writing. The airplane became the first World Wide Web, bringing people, languages, ideas, and values together.”

– Bill Gates


Having the right balance depends on the desired outcomes, which means working backwards from the BIG and daunting end goals.

The Marketing Equation creates tailored equations to work out how to reach each goal and ensure they complement the larger matrix.
We focus on creating a formula, working together to bring ideas and goals from the notebook into the real world.

No matter where the decimal number sits, we love working on all different theories - from brand strategies, to digital marketing solutions, publicity, project management, partnerships, branding and identity, growth strategies or rolling up our sleeves for events and budgeting.

Based in Sydney, but with expert hands based all over the globe, The Marketing Equation provides a universe of skills and expertise to work primarily with startups.





mɑːkɪtɪŋ/ The action or business of promoting and selling products or services, including telling stories, market research and advertising

Business Strategy

ˈstratɪdʒi/ The art, science or craft of formulating, implementing and evaluating cross-functional decisions that will enable an organisation to achieve its objectives.


'ɛksɪˈkjuːʃ(ə)n/ The carrying out of a plan, order, or course of action. The technique or style with which an artistic work is produced or carried out.

Project Management

ˈmanɪdʒm(ə)nt/ The process of dealing with or controlling things or people of projects for a corporate relating to an annual event, new launch or initiative or process.